RE-INVENT - 4R Project

The COVID-19 crisis has made it necessary for many commercial companies to shift their business models quickly. Many are repurposing their assets to create new value, protect the brand and survive. As we continue to approach this phase during re-opening, we'll have additional content and offerings aimed at these efforts. 

We have seen some businesses able to rework themselves and offer needed items or services during this time, such as distileries making hand sanetizer, or manufacturers making PPE. 

To get you started, here are some recent articles on this subject: 

• Creating Shelter in the Storm: Pivoting Your Business in Response to COVID-19
• How to Pivot Your Small Business Strategy During the COVID-19 Crisis
• Four Startups That Pivoted Their Way Our of the COVID-19 Crisis